

Most trades businesses don’t fail because of poor craftsmanship — they fail because of breakdowns in communication, leadership, and lack of team ownership.
That’s exactly what the Build Master Program was created to fix.
This is your roadmap to building a business that runs smoothly, grows profitably, and frees you from the chaos of doing it all yourself, by building an incredible team.
Inside Build Master, you’ll master the systems and leadership tools that separate the few who scale from the many who stall.

Through five core pillars, you’ll learn how to transform how your business runs every single day
When you’re leading a trades business, it can feel like the entire weight of the company rests on your shoulders. The Build Master Program gives you the structure and tools to share that load — by empowering your team and upgrading your leadership.

Master communications to streamline operations so the right work gets done at the right time.
Discover a unique way to recognize strengths in the team and optimize each individual player all while building in greater accountability.
Streamline operations so the right work gets done at the right time.
Create your own custom coaching process that develops confident foremen, project leads, and managers who take ownership.
Leverage proven tools for clear goal setting and powerful team traction that turns your business into a scalable, profitable operation that gives you freedom.



You started your business for freedom — not to drown in fires, frustration, and long hours. Yet somewhere along the way, the business began running you.
The Build Master Program helps you change that story.
You’ll learn to:
Lead instead of react
Build a team that’s accountable and engaged
Reclaim your time while your business keeps growing
This is the same process that’s helped hundreds of trades owners go from burnout to breakthrough — without adding more to their plate.
“In 20+ years of helping trades owners scale, I’ve seen the difference between businesses that survive and those that truly thrive.
It’s never about talent — it's about relationship, structure, systems and leadership. Build Master gives you the blueprint to master it all.”
— Layla McGlone, Founder of Building Excellence
Clarity Systems – Strategic framework that brings order to chaos.
Team Alignment - Optimizing talent while building accountability without friction.
Operational Efficiency – Scale profitably with smarter processes.
Culture & Ownership - Create your own coaching culture that inspires your team to lead themselves.
Leadership Development - Simple growth plans that drive implementation at every area of your business.
This isn’t about theory — it’s about practical tools that create measurable results week by week. You’ll walk away with a stronger team, better margins, and more control over your time.

Empower your team to take initiative and lead.
Foster creativity and expand your business reach.
“We went from firefighting daily to having real structure and accountability. It changed everything.”
John D., Electrical Contractor
“Layla’s systems gave us our time and confidence back. I finally get to lead again.”
— Sarah M., HVAC Owner
“After 90 days, my team operates like a different company. We communicate, we deliver, and I’m not the bottleneck anymore.”
— Mark H., General Contractor

We stand fully behind the Build Master Program because we know it works — when you do the work.
That’s why we offer a Performance-Backed Guarantee instead of a refund promise based on opinion.

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